Development of a branded OTT proposition
Supporting the definition and development of an entertainment product for telecom operators.
The challenge
A technology business wanted to develop a branded multichannel OTT solution, delivered through a set-top box, that could be offered to telecom operators.
The contribution
- Examined market trends and customer preferences.
- Supported product definition and development planning.
- Considered user experience and the platform requirements behind the proposition.
The value of the work
A clearer product direction connecting market needs, the customer experience, and the requirements of the proposed solution.
Engagement detail
To further develop the business, client was looking at developing a branded OTT solution that can be offered to telecom operators as a plug and play multi-channel entertainment solution delivered through a set-top box. The objective of the engagement was to assist the top-management at client in the development of the new OTT product within the planned budget.
The project involved conducting market research and analysis to understand market trends and consumer preferences. The design and development phase focused on creating a user-friendly interface and a scalable backend infrastructure.